CM-DCM jointly models direct and delayed conversions in pre-promotion e-commerce via multi-task learning, personalized gating, and counterfactual transition probabilities from add-to-cart, outperforming baselines with gains in ad revenue and GMV in A/B tests.
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Counterfactual Multi-task Learning for Delayed Conversion Modeling in E-commerce Sales Pre-Promotion
CM-DCM jointly models direct and delayed conversions in pre-promotion e-commerce via multi-task learning, personalized gating, and counterfactual transition probabilities from add-to-cart, outperforming baselines with gains in ad revenue and GMV in A/B tests.