An empirical study of over 100 lead-generation websites and 200 controlled contacts shows sensitive health data shared with more than 70 parties, leading to thousands of immediate marketing calls and texts, with evidence of data fabrication and ineffective opt-outs.
The limits of transparency: Data brokers and com- modification.New media & society, 20(1):88–104, 2018
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Understanding Data Collection, Brokerage, and Spam in the Lead Marketing Ecosystem
An empirical study of over 100 lead-generation websites and 200 controlled contacts shows sensitive health data shared with more than 70 parties, leading to thousands of immediate marketing calls and texts, with evidence of data fabrication and ineffective opt-outs.