Heterogeneity in preferences explains observed failures of stochastic transitivity in aggregate choice data from two experiments, showing comparison difficulty can be empirically confused with heterogeneity.
Hence (73) can be rewritten as X j∈J + cjG(µj) = X j′∈J − cj′G(µj′),(74) whereGcan be any strictly increasing function withG(0) = 0
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Is Complexity the Problem? Testing Random Choice with Heterogeneity
Heterogeneity in preferences explains observed failures of stochastic transitivity in aggregate choice data from two experiments, showing comparison difficulty can be empirically confused with heterogeneity.