Local Cohen's f^2 effect size, which quantifies the added explanatory power of a predictor block in multivariable models, should be part of the standard toolkit for marketing research reporting.
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Effect Sizes in Marketing Research: Why Cohen's Local f^2 Belongs in the Toolkit
Local Cohen's f^2 effect size, which quantifies the added explanatory power of a predictor block in multivariable models, should be part of the standard toolkit for marketing research reporting.