OKG uses an LLM agent with web search, KPI memory, and adaptive wider/deeper expansion to generate sponsored-search keywords dynamically, and claims better KPI estimates than static baselines.
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OKG: On-the-Fly Keyword Generation in Sponsored Search Advertising
OKG uses an LLM agent with web search, KPI memory, and adaptive wider/deeper expansion to generate sponsored-search keywords dynamically, and claims better KPI estimates than static baselines.