A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.
K.Adding multimedia cues to medical providers’ online biographies: Do pictures, video, and b-roll matter?Journal of Health Communication 23, 5 (2018), 462–469
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The Digital Landscape of God: Narrative, Visuals and Viewer Engagement of Religious Videos on YouTube
A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.