Using a natural experiment in North Carolina judicial races, the paper estimates that candidate-order flips relative to the presidential race cause 11.8% of Democratic and 15.4% of Republican partisan voters to cast votes contrary to their intent.
Management Science 68(9):6687--6696
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Ballot Design and Electoral Outcomes: The Role of Candidate Order and Party Affiliation
Using a natural experiment in North Carolina judicial races, the paper estimates that candidate-order flips relative to the presidential race cause 11.8% of Democratic and 15.4% of Republican partisan voters to cast votes contrary to their intent.