Develops and tests a temporal MCDM framework for B2B customer segmentation using extended RFM dimensions, adaptive AHP, multivariate time-series clustering, and graph-based consensus on a real manufacturing dataset of over 3000 customers.
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An Analytical Multiple Criteria Framework for Temporal and Dynamic Business-to-Business Customer Segmentation in Manufacturing
Develops and tests a temporal MCDM framework for B2B customer segmentation using extended RFM dimensions, adaptive AHP, multivariate time-series clustering, and graph-based consensus on a real manufacturing dataset of over 3000 customers.