A retrospective auditing method computes hindsight regret for marketing budgets by fitting response functions from logs, optimizing feasible reallocations, and propagating uncertainty to separate allocation inefficiency from estimation noise.
Markellos, and Murali K
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Auditing Marketing Budget Allocation with Hindsight Regret
A retrospective auditing method computes hindsight regret for marketing budgets by fitting response functions from logs, optimizing feasible reallocations, and propagating uncertainty to separate allocation inefficiency from estimation noise.