Ranked-choice conjoint experiments produce AMCE estimates equivalent to forced-choice designs but with 12-55% smaller standard errors depending on the number of ranked profiles, recommending four profiles per vignette.
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Ranked-choice conjoint experiments
Ranked-choice conjoint experiments produce AMCE estimates equivalent to forced-choice designs but with 12-55% smaller standard errors depending on the number of ranked profiles, recommending four profiles per vignette.