TikTok formally complies with DSA rules against profiling minors but delivers 5-8 times stronger interest-based targeting through undisclosed influencer and promotional content.
InAdjunct Proceedings of the 29th ACM Conference on User Modeling, Adaptation and Personalization(Utrecht, Nether- lands)(UMAP ’21)
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The DSA's Blind Spot: Algorithmic Audit of Advertising and Minor Profiling on TikTok
TikTok formally complies with DSA rules against profiling minors but delivers 5-8 times stronger interest-based targeting through undisclosed influencer and promotional content.