Under Poisson content generation and exponential revisit times, the optimal social media access rate is μ* = λ((K/c)^(1/(K+1)) - 1), with λ the content rate, K the timeline size, and c the cost per access.
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How often should I access my online social networks?
Under Poisson content generation and exponential revisit times, the optimal social media access rate is μ* = λ((K/c)^(1/(K+1)) - 1), with λ the content rate, K the timeline size, and c the cost per access.