Field experiment finds symbolic awards on Reddit do not boost user activity or impact and can reduce them when from bots with lottery rationale, but they do encourage direct communication.
Burton, Mari-Klara Stein, and Tina Blegind Jensen
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A field experiment of social influence and behavioral contagion with bots on Reddit
Field experiment finds symbolic awards on Reddit do not boost user activity or impact and can reduce them when from bots with lottery rationale, but they do encourage direct communication.