MarketingFM generates e-commerce ad copy with RAG and an LLM; AutoEval uses LLM-as-a-Judge plus rule checks and self-refines its prompts, with online tests showing significant clicks and impressions lifts but no significant CTR lift.
Detecting and Mitigating Hallucinations in Multilingual Summarisation
1 Pith paper cite this work. Polarity classification is still indexing.
abstract
Hallucinations pose a significant challenge to the reliability of neural models for abstractive summarisation. While automatically generated summaries may be fluent, they often lack faithfulness to the original document. This issue becomes even more pronounced in low-resource settings, such as cross-lingual transfer. With the existing faithful metrics focusing on English, even measuring the extent of this phenomenon in cross-lingual settings is hard. To address this, we first develop a novel metric, mFACT, evaluating the faithfulness of non-English summaries, leveraging translation-based transfer from multiple English faithfulness metrics. We then propose a simple but effective method to reduce hallucinations with a cross-lingual transfer, which weighs the loss of each training example by its faithfulness score. Through extensive experiments in multiple languages, we demonstrate that mFACT is the metric that is most suited to detect hallucinations. Moreover, we find that our proposed loss weighting method drastically increases both performance and faithfulness according to both automatic and human evaluation when compared to strong baselines for cross-lingual transfer such as MAD-X. Our code and dataset are available at https://github.com/yfqiu-nlp/mfact-summ.
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LLMs for Customized Marketing Content Generation and Evaluation at Scale
MarketingFM generates e-commerce ad copy with RAG and an LLM; AutoEval uses LLM-as-a-Judge plus rule checks and self-refines its prompts, with online tests showing significant clicks and impressions lifts but no significant CTR lift.