Union Facebook posts predominantly use diagnostic and community frames; pre-election emphasis on diagnostic, prognostic, and community frames correlates with higher election success, with post-election frame usage diverging by outcome.
New Technol- ogy, Work and Employment , 36(2): 201–218
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Framing Unionization on Facebook: Communication around Representation Elections in the United States
Union Facebook posts predominantly use diagnostic and community frames; pre-election emphasis on diagnostic, prognostic, and community frames correlates with higher election success, with post-election frame usage diverging by outcome.