An optimal Myerson-style auction is identified for single-slot joint advertising, and a neural network named BundleNet approximates it in single-slot tests and outperforms two existing baselines in most multi-slot tests.
Selling joint ads: A regret minimization perspective
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Optimal Auction Design in the Joint Advertising
An optimal Myerson-style auction is identified for single-slot joint advertising, and a neural network named BundleNet approximates it in single-slot tests and outperforms two existing baselines in most multi-slot tests.