SimPersona induces a discrete buyer-type space from clickstreams via VQ-VAE, maps types to LLM persona tokens, fine-tunes agents on traces, and samples from merchant distributions to achieve 78% conversion-rate alignment on 42 held-out storefronts.
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SimPersona: Learning Discrete Buyer Personas from Raw Clickstreams for Grounded E-Commerce Agents
SimPersona induces a discrete buyer-type space from clickstreams via VQ-VAE, maps types to LLM persona tokens, fine-tunes agents on traces, and samples from merchant distributions to achieve 78% conversion-rate alignment on 42 held-out storefronts.