Slide-based and paced privacy policy formats raised the share of parents passing a comprehension quiz to 41.7% and 30.6% on first attempt, with retakes improving scores for 64.9%, yet 97.3% of those below threshold still consented when not gated.
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Demonstrably Informed Consent in Privacy Policy Flows: Evidence from a Randomized Experiment
Slide-based and paced privacy policy formats raised the share of parents passing a comprehension quiz to 41.7% and 30.6% on first attempt, with retakes improving scores for 64.9%, yet 97.3% of those below threshold still consented when not gated.