Analysis of 69,498 comments finds human-influencer discourse compact and stability-centered around low neuroticism and positive sentiment, while virtual-influencer discourse is more semantically dispersed, supports multiple regimes, and contains a distinct artificial-identity region with higher nega
Journal of Hospitality & Tourism Research48(6), 1006–1019 (2024)
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Real Talk, Virtual Faces: Symbolic-Semantic Discourse Geometry of Virtual and Human Influencer Audiences
Analysis of 69,498 comments finds human-influencer discourse compact and stability-centered around low neuroticism and positive sentiment, while virtual-influencer discourse is more semantically dispersed, supports multiple regimes, and contains a distinct artificial-identity region with higher nega