A distilled LLM generates real-time, natural-language user interest personas—combining summarized interests with novel exploration topics—and this system produced small but significant viewer-value gains in a billion-user A/B test.
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LLM-Based User Personas for Recommendations at Scale
A distilled LLM generates real-time, natural-language user interest personas—combining summarized interests with novel exploration topics—and this system produced small but significant viewer-value gains in a billion-user A/B test.