The paper reports that roommate participation raises a student's probability of joining Double 11 shopping by 18.6 to 23.5 percentage points, with women and less experienced shoppers more affected.
One of its significant advantages is its ability to integrate prior information, providing a more flexible and precise model specification
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Peer Effects and Herd Behavior: An Empirical Study Based on the "Double 11" Shopping Festival
The paper reports that roommate participation raises a student's probability of joining Double 11 shopping by 18.6 to 23.5 percentage points, with women and less experienced shoppers more affected.