A content analysis of 190 popular science YouTube videos finds a 26% gender gap among visible presenters, mostly team-run and ad-monetized channels, and a blurring of professional and user-generated content.
Welbourne D and Grant WJ (2015) Science communication on YouTube: Factors that affect channel and video popularity
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Producers of Popular Science Web Videos. Between New Professionalism and Old Gender Issues
A content analysis of 190 popular science YouTube videos finds a 26% gender gap among visible presenters, mostly team-run and ad-monetized channels, and a blurring of professional and user-generated content.