A targeted-regularized, doubly robust estimator for causal effects on post-click conversion rates, with theoretical convergence rates and experiments showing gains over existing CVR causal estimators.
Proceedings of the AAAI Conference on Artificial Intelligence , volume=
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Doubly Robust Estimation of Causal Effect on CVR with Targeted Regularization
A targeted-regularized, doubly robust estimator for causal effects on post-click conversion rates, with theoretical convergence rates and experiments showing gains over existing CVR causal estimators.