VerbalValue fine-tunes an LLM on 1,475 annotated live-commerce interactions plus a product knowledge base to create a virtual host that outperforms GPT-5.4 and similar models by 23% on informativeness and 18% on factual correctness.
Livestreaming as the next frontier of e-commerce: A bibliometric analysis and future research agenda.Electronic Commerce Research and Applications, 64:101371
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VerbalValue: A Socially Intelligent Virtual Host for Sales-Driven Live Commerce
VerbalValue fine-tunes an LLM on 1,475 annotated live-commerce interactions plus a product knowledge base to create a virtual host that outperforms GPT-5.4 and similar models by 23% on informativeness and 18% on factual correctness.