A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.
A.Understanding the relationship between religion online and offline in a networked society.Journal of the American academy of religion 80, 1 (2012), 64–93
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The Digital Landscape of God: Narrative, Visuals and Viewer Engagement of Religious Videos on YouTube
A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.