A fatigue-aware logistic-regression bandit that scores ad creatives by similarity to a user's past exposures improved CTR and post-impression CVR over baseline in a production A/B test.
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Fatigue-Aware Ad Creative Selection
A fatigue-aware logistic-regression bandit that scores ad creatives by similarity to a user's past exposures improved CTR and post-impression CVR over baseline in a production A/B test.