The paper introduces a path signature-based method for detecting creative fatigue in digital ads using geometric change detection on performance paths.
S., Narayanan, S., and Kalyanam, K.
1 Pith paper cite this work. Polarity classification is still indexing.
1
Pith paper citing it
fields
stat.AP 1years
2025 1verdicts
UNVERDICTED 1representative citing papers
citing papers explorer
-
A Path Signature Framework for Detecting Creative Fatigue in Digital Advertising
The paper introduces a path signature-based method for detecting creative fatigue in digital ads using geometric change detection on performance paths.