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Paul Dütting, Zhe Feng, Harikrishna Narasimhan, David Parkes, Sai Srivatsa Ravindranath · 2019

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cs.IR 1

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2025 1

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CONDITIONAL 1

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EGA-V1: Unifying Online Advertising with End-to-End Learning

cs.IR · 2025-05-26 · conditional · novelty 6.0

EGA-V1 unifies advertising ranking and auction into a single non-autoregressive generative model with cluster attention, and is reported to beat multi-stage cascades on Meituan's ad traffic.

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  • EGA-V1: Unifying Online Advertising with End-to-End Learning cs.IR · 2025-05-26 · conditional · none · ref 3

    EGA-V1 unifies advertising ranking and auction into a single non-autoregressive generative model with cluster attention, and is reported to beat multi-stage cascades on Meituan's ad traffic.