Snapchat's deployed system detects emerging topical trends in short videos via multimodal extraction, time-series burst detection, and LLM consolidation, achieving high precision per six months of human evaluation and improving content freshness in production.
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LLM-Enhanced Topical Trend Detection at Snapchat
Snapchat's deployed system detects emerging topical trends in short videos via multimodal extraction, time-series burst detection, and LLM consolidation, achieving high precision per six months of human evaluation and improving content freshness in production.