Coordinated multi-advertiser influence maximization reduces to submodular maximization under two matroids, giving roughly 1/2 approximations in general and a practical 1-1/e algorithm for the Independent Cascade model.
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Approximation Algorithms for Coordinating Ad Campaigns on Social Networks
Coordinated multi-advertiser influence maximization reduces to submodular maximization under two matroids, giving roughly 1/2 approximations in general and a practical 1-1/e algorithm for the Independent Cascade model.