UniVA unifies value alignment in generative recommendation via a Commercial SID tokenizer, eCPM-aware RL decoder, and personalized beam search, reporting 37% offline Hit Rate gains and 1.5% online GMV lift on Tencent WeChat Channels.
Title resolution pending
1 Pith paper cite this work. Polarity classification is still indexing.
1
Pith paper citing it
fields
cs.IR 1years
2026 1verdicts
UNVERDICTED 1representative citing papers
citing papers explorer
-
Unified Value Alignment for Generative Recommendation in Industrial Advertising
UniVA unifies value alignment in generative recommendation via a Commercial SID tokenizer, eCPM-aware RL decoder, and personalized beam search, reporting 37% offline Hit Rate gains and 1.5% online GMV lift on Tencent WeChat Channels.