An agentic marketing system combining Difference-in-Differences and Thompson sampling increased engagement and conversion in a 6.4-million-user field test, but the treatment was confounded with extra message volume.
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Agentic Personalisation of Cross-Channel Marketing Experiences
An agentic marketing system combining Difference-in-Differences and Thompson sampling increased engagement and conversion in a 6.4-million-user field test, but the treatment was confounded with extra message volume.