81.3% of early #MAHA posts did not engage the campaign's five priorities, showing the hashtag acted as a loose symbolic frame reinterpreted differently on each platform rather than a unified agenda.
Ideological frag- mentation of the social media ecosystem: From echo chambers to echo platforms.PNAS Nexus, 4(9):pgaf262, September
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#MakeBeefGreatAgain: A Cross-Platform Analysis of Early #MAHA Discourse
81.3% of early #MAHA posts did not engage the campaign's five priorities, showing the hashtag acted as a loose symbolic frame reinterpreted differently on each platform rather than a unified agenda.