GenRec combines page-wise NTP, token compression, and GRPO-SR reinforcement learning to scale generative retrieval, delivering 9.5% click and 8.7% transaction gains in production A/B tests on the JD App.
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GenRec: A Preference-Oriented Generative Framework for Large-Scale Recommendation
GenRec combines page-wise NTP, token compression, and GRPO-SR reinforcement learning to scale generative retrieval, delivering 9.5% click and 8.7% transaction gains in production A/B tests on the JD App.
- BEAR: Towards Beam-Search-Aware Optimization for Recommendation with Large Language Models