A DBM-based architecture learns consumer beliefs to enable consistent prediction and counterfactual inference for marketing interventions, outperforming baselines on heterogeneous treatment effects in simulation.
Llms in e-commerce: a comparative analysis of gpt and llama models in product review evaluation.Natural Language Pro- cessing Journal, 6:100056
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Three-in-One World Model: Energy-Based Consistency, Prediction, and Counterfactual Inference for Marketing Intervention
A DBM-based architecture learns consumer beliefs to enable consistent prediction and counterfactual inference for marketing interventions, outperforming baselines on heterogeneous treatment effects in simulation.