UxSID models ultra-long user sequences with semantic-group shared interest memory using Semantic IDs and dual-level attention, achieving state-of-the-art performance and a 0.337% revenue lift in advertising A/B tests.
Learning universal user representations via self-supervised lifelong behaviors modeling
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UxSID: Semantic-Aware User Interests Modeling for Ultra-Long Sequence
UxSID models ultra-long user sequences with semantic-group shared interest memory using Semantic IDs and dual-level attention, achieving state-of-the-art performance and a 0.337% revenue lift in advertising A/B tests.