Polarizing content raises engagement but fails to increase subscriptions and harms retention during elections on a major news platform, with effects driven by affective polarization rather than confirmation bias.
Frontiers: The Persuasive Effect of
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Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
Polarizing content raises engagement but fails to increase subscriptions and harms retention during elections on a major news platform, with effects driven by affective polarization rather than confirmation bias.