GPT produces click distributions significantly different from real humans in 53% of UX first-click tasks, with prompting techniques like personas and chain-of-thought failing to improve alignment.
Craig Tomlin.UX and Usability Testing Data, chapter 7, pages 97–127
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What Would GPT Click: Practical Effects of Human-AI Behavioral Misalignment and the Cost of Synthetic Participants in User Experience
GPT produces click distributions significantly different from real humans in 53% of UX first-click tasks, with prompting techniques like personas and chain-of-thought failing to improve alignment.