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2019 1

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Online Causal Inference for Advertising in Real-Time Bidding Auctions

cs.LG · 2019-08-22 · conditional · novelty 7.0

The optimal bid in a second-price ad auction equals the conditional average treatment effect of the ad, and the paper's Thompson-sampling algorithm learns that bid and therefore the ad effect while reducing experimentation cost.

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  • Online Causal Inference for Advertising in Real-Time Bidding Auctions cs.LG · 2019-08-22 · conditional · none · ref 14

    The optimal bid in a second-price ad auction equals the conditional average treatment effect of the ad, and the paper's Thompson-sampling algorithm learns that bid and therefore the ad effect while reducing experimentation cost.