A 2x2 between-subjects experiment finds contextualization lowers AI persuasiveness but warmth restores it through crossover interaction, with reliance invariant to design, trust predicting outcomes independently, and AI literacy decoupling trust from behavior.
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Information retrieval can empower socially responsible consumerism by reducing information asymmetries, supporting complex ethical searches, and calibrating consumer knowledge during product decisions.
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Personalized to Persuade: The Effects of Contextualization and Warmth on Trust and Reliance in Conversational AI
A 2x2 between-subjects experiment finds contextualization lowers AI persuasiveness but warmth restores it through crossover interaction, with reliance invariant to design, trust predicting outcomes independently, and AI literacy decoupling trust from behavior.
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From Query to Conscience: The Importance of Information Retrieval in Empowering Socially Responsible Consumerism
Information retrieval can empower socially responsible consumerism by reducing information asymmetries, supporting complex ethical searches, and calibrating consumer knowledge during product decisions.