This paper defines six dimensions of notification message quality, surveys LLM improvements over templates with reported CTR gains of 8-14.5%, and introduces a decision framework for when LLM generation is the binding constraint.
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LLM-Based Intelligent Notification Composition: From Static Personalization to Context-Aware Persuasive Messaging
This paper defines six dimensions of notification message quality, surveys LLM improvements over templates with reported CTR gains of 8-14.5%, and introduces a decision framework for when LLM generation is the binding constraint.