LERA is a retrieve-then-generate auction system that refines ad candidate ranking with LLM logits and applies a threshold-aware critical-value payment rule to maintain truthfulness in chatbot ad insertion.
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LERA: LLM-Enhanced RAG for Ad Auction in Generative Chatbots
LERA is a retrieve-then-generate auction system that refines ad candidate ranking with LLM logits and applies a threshold-aware critical-value payment rule to maintain truthfulness in chatbot ad insertion.