Paid climate ads on Meta emphasize solution promotion, organic Bluesky posts emphasize critique, and an LLM-augmented clustering pipeline produces themes that outperform LDA/BERTopic in human evaluation.
Gonz \'a lez, and 1 others
1 Pith paper cite this work, alongside 1 external citations. Polarity classification is still indexing.
1
Pith paper citing it
1
external citations · OpenAlex
fields
cs.CL 1years
2026 1verdicts
CONDITIONAL 1representative citing papers
citing papers explorer
-
Paid Voices vs. Public Feeds: Interpretable Cross-Platform Theme-Based Analysis of Climate Discourse
Paid climate ads on Meta emphasize solution promotion, organic Bluesky posts emphasize critique, and an LLM-augmented clustering pipeline produces themes that outperform LDA/BERTopic in human evaluation.