Sock-puppet audits show YouTube's recommendations become more aligned with a user's revealed emotional preference, especially for negative emotions, but contextual (non-personalized) recommendations reinforce this alignment more than personalized ones.
Baumeister, Ellen Bratslavsky, Catrin Finkenauer, and Kathleen D
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YouTube Recommendations Reinforce Negative Emotions: Auditing Algorithmic Bias with Emotionally-Agentic Sock Puppets
Sock-puppet audits show YouTube's recommendations become more aligned with a user's revealed emotional preference, especially for negative emotions, but contextual (non-personalized) recommendations reinforce this alignment more than personalized ones.