An empirical study of 23 web data stories identifies six spatial immersion design patterns, and a 600-person comparison finds immersive variants more interesting and persuasive but not more understandable or trustworthy.
Immersion revisited: A review of existing definitions of immersion and their relation to different theories of presence,
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Understanding the Impact of Spatial Immersion in Web Data Stories
An empirical study of 23 web data stories identifies six spatial immersion design patterns, and a 600-person comparison finds immersive variants more interesting and persuasive but not more understandable or trustworthy.