Multi-treatment X-Learner and R-Learner meta-learners are extended to handle treatment costs, with empirical evidence from synthetic and Uber promotion data that cost-aware versions improve net value.
Meta-learners for estimating heterogeneous treatment effects using machine learning,
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Uplift Modeling for Multiple Treatments with Cost Optimization
Multi-treatment X-Learner and R-Learner meta-learners are extended to handle treatment costs, with empirical evidence from synthetic and Uber promotion data that cost-aware versions improve net value.