New mechanism-design results for position auctions with context-dependent click-through rates under multinomial logit and cascade user models, with exact optimality in the MNL case and an O(log m) approximation in the cascade case.
Papadimitriou and Shuzhong Zhang (Eds.)
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Position Auctions in AI-Generated Content
New mechanism-design results for position auctions with context-dependent click-through rates under multinomial logit and cascade user models, with exact optimality in the MNL case and an O(log m) approximation in the cascade case.