VerbalValue fine-tunes an LLM on 1,475 annotated live-commerce interactions plus a product knowledge base to create a virtual host that outperforms GPT-5.4 and similar models by 23% on informativeness and 18% on factual correctness.
Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains?PLOS ONE, 20(6): e0321995, 2025
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VerbalValue: A Socially Intelligent Virtual Host for Sales-Driven Live Commerce
VerbalValue fine-tunes an LLM on 1,475 annotated live-commerce interactions plus a product knowledge base to create a virtual host that outperforms GPT-5.4 and similar models by 23% on informativeness and 18% on factual correctness.