RTBAgent wraps an LLM around an expert bidding strategy, letting the model adjust a bid multiplier by up to ±50% using memories and daily reflection, and reports marginal click gains on iPinYou.
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RTBAgent: A LLM-based Agent System for Real-Time Bidding
RTBAgent wraps an LLM around an expert bidding strategy, letting the model adjust a bid multiplier by up to ±50% using memories and daily reflection, and reports marginal click gains on iPinYou.