OTA, a two-stage convex optimization and probabilistic ranking algorithm, improves Gini fairness of sponsored-search impressions over RCPacing and DMD baselines without losing click efficiency.
[Balseiro et al.(2020)Balseiro, Lu, and Mirrokni] Santiago Balseiro, Haihao Lu, and Vahab Mirrokni
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Optimal Traffic Allocation for Multi-Slot Sponsored Search: Balance of Efficiency and Fairness
OTA, a two-stage convex optimization and probabilistic ranking algorithm, improves Gini fairness of sponsored-search impressions over RCPacing and DMD baselines without losing click efficiency.